US market launch content
Client:
vredestein tires
Agency:
Kahn Media Inc
#BrandStrategy #ContentDirection #CampaignExecution
The Assignment
Vredestein Tires, an established European winter‑tire brand aiming to penetrate the US light‑truck/SUV and passenger‑car market with low domestic awareness.
Execution
Leveraged existing dealer and media relationships to produce high‑quality studio and driving‑event content tailored to US audiences.
Built a full‑funnel content plan: social-first clips, hero photography, targeted digital ads, and contextual placements in high‑interest environments.
Coordinated PR, social, and paid teams to align messaging and amplify earned coverage around product demos and driving events.
Outcome
Increased brand visibility and market traction with US distributors (notably Tire Rack).
Measurable uplift in online conversations among US tire shoppers and improved consideration in target segments.
Demonstrated repeatable content-to-conversion workflow for market expansion.
