CONTENT TO COMMERCE
Client:
RINGBROTHERS
Agency:
Kahn Media Inc
#ContentStrategy #BrandStorytelling #ChannelTransition
Objective
Upon the initial engagement, Ringbrothers was a small-volume hot-rod builder seeking national recognition; later pivoted business model to CNC parts manufacturing to scale revenue.
Execution
Launched a content-first strategy: episodic YouTube builds and social storytelling to grow audience and establish craft authority.
Transitioned creative focus to support parts business: developed trade collateral for distributors and direct-mail/digital campaigns targeting consumers.
Aligned creative assets to each funnel stage—awareness (video), consideration (product storytelling), and conversion (trade sheets, targeted DM).
outcome
Contributed to Ringbrothers’ recognition as SEMA Builder of the Year multiple times.
Supported parts business growth with record sales from 2020–2024 through distributor and direct channels
Demonstrated scalable creative systems that adapted to business model shifts.
CATALOG DESIGN
VIDEOS
PRODUCT PHOTOGRAPHY
eXHIBITS
