Hellwig: Brand Refresh
Client:
Hellwig Suspension
Agency:
Kahn Media Inc
#Branding #Video #GraphicDesign #ProductPhotography
The Assignment
Immediate increase in earned media and customer attention driven by the “Rulebreaker” hero vehicle.
Brand guidelines adopted across agency and externally.
Clear, measurable lift in brand visibility and trade show presence
Execution
Led creation of a comprehensive brand book (voice, visual system, logo usage, typography, color, imagery, and production guidelines).
Directed cross‑disciplinary team: designers, copywriters, video production, and trade‑show vendors to ensure consistent execution.
Launched phased rollout: hero brand videos, digital and print ads, updated sales sheets, trade‑show environment, and a branded hero vehicle to create cultural visibility.
outcome
Immediate increase in earned media and customer attention driven by the “Rulebreaker” hero vehicle.
Brand guidelines adopted across agency and externally.
Clear, measurable lift in brand visibility and trade show presence
brand guidelines
print and Digital
