Ruf engaged KM as the agency of record. As part of the engagement, we were entrusted deepen engagement and emotional connection with Ruf’s broader fan base by amplifying brand story and cultural relevance, rather than focusing solely on existing customers.
Documentary and fan engagement
Client:
Ruf automobile GmbH
Agency:
Kahn Media Inc
#BrandStewardship #ContentStrategy #Photography #Cinematography
The Assignment
Execution
Developed strategic partnerships with prominent customers and collectors to access authentic stories and rare assets.
Produced a full‑length documentary tracing Ruf’s history as a cornerstone brand asset.
Created multipart content program: documentary cuts, social storytelling, event collateral, and exclusive print pieces for collector events.
outcome
Strengthened brand mystique and deepened emotional connection with Ruf’s collector community.
Delivered flagship content (documentary) that functioned as enduring brand capital for PR, events, and social channels.
Elevated Ruf’s cultural positioning while enabling high‑touch activation at exclusive events.
WORLD OF RUF
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SOCIAL REELS
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