Apollo Tires was already a well established tire brand in Europe and India entering as a late-entry US trade-show launch with only two weeks to produce a competitive, on-site brand experience to support market expansion.
Rapid Tradeshow Activation
Client:
Apollo Tires
Agency:
Kahn Media Inc
#ExperientialDesign #RapidProduction #VendorCoordination
The Assignment
Execution
Rapidly scoped and executed a custom booth using existing structural elements to compress build time and cost.
Designed a curated attendee experience: product displays, private meeting areas, branded hospitality (barista), and testimonial-driven visual content.
Coordinated vendors and collateral production to ensure cohesive brand presence across the show floor.
Outcome
Client deemed the launch successful; secured new meetings with fleet managers and initiated follow-up business discussions in the US fleet market.
Delivered high-impact presence on an accelerated timeline, maximizing awareness with limited lead time.
